Account age, in the Google Ads context, is not just registration date. Google's trust pipeline weighs a constellation of signals: account age in the Google ecosystem at large, age within the Ads product specifically, history of clean policy compliance, and the variety of Google services the profile has interacted with over time. A two-year Gmail account that never opened Ads Manager reads to Google differently than a two-year Gmail account that has been receiving Workspace updates and using Drive consistently.
The dimension vendors most often misrepresent is recency of activity. An aged profile that was active in 2022 and silent through 2024-25 looks to Google like a dormant account that suddenly woke up — a common bot or hijacking pattern. Continuous low-volume activity ages cleanly. Discontinuous activity with long silences ages with a question mark.
We benchmark, we publish, we revise when Google shifts. Coverage in this category runs against an internal test fleet of one hundred accounts purchased across seven vendors. When a vendor's stock changes in quality, the relevant articles get a revision marker and the change goes into the public diff log.
